At Crux, we believe legacy planning should be accessible, secure, and deeply personal. Behind this vision is a team of founders with diverse expertise, all united by a common goal: to redefine how people preserve their stories, values, and essential information for future generations.
Together, we built Crux to ensure that everyone—not just the wealthy—can safeguard their legacy and be there for their loved ones, no matter what. Meet the minds behind this game-changing platform.
Nick Sethia – CEO & Strategic Visionary
With over two decades in the technology sector, Nick is the driving force behind Crux’s long-term vision and strategic direction. Having led global IT consultancy Magicway, which served Fortune 500 companies like Nestlé and Guardian, he brings unparalleled expertise in digital transformation, security, and user-centric innovation.
Nick believes legacy planning shouldn’t be complicated, expensive, or exclusive. His mission with Crux is to make it effortless and accessible, using secure digital solutions to help people take control of their legacy before it’s too late.
> “Crux isn’t just about securing assets—it’s about preserving the essence of who we are. Our stories, values, and wisdom deserve to live on.” – Nick Sethia
Antonio Barranco – COO & Operational Architect
Antonio ensures that Crux runs seamlessly and efficiently, translating big ideas into tangible, user-friendly solutions. With a strong background in business operations and process optimisation, he has been instrumental in making legacy planning an intuitive experience for users.
Having worked across various industries, Antonio understands the challenges of estate planning and the emotional weight it carries. His approach? Simplicity, security, and peace of mind—Crux must be as easy to use as it is transformative.
> “We wanted to remove the barriers that make legacy planning overwhelming. With Crux, anyone can safeguard their memories, values, and important documents in just a few clicks.” – Antonio Barranco
Carlos Santillán – CTO & Technology Innovator
Crux’s security and innovation are powered by Carlos, a seasoned expert in AI, digital transformation, and risk management. With over 14 years of experience in financial and technological sectors, he has led AI-driven projects, developed enterprise-grade security solutions, and built digital ecosystems that simplify complex processes.
Carlos ensures that Crux’s digital vault is ultra-secure, scalable, and future-proof, allowing users to confidently store and manage their essential documents and messages for generations to come.
> “Technology should empower, not intimidate. We’ve built Crux to ensure your legacy is safe, accessible, and never lost to time.” – Carlos Santillán
Roberto Ruiz – CMO & Brand Storyteller
As a creative leader and brand strategist, Roberto brings over 20 years of experience in advertising, communication, and digital storytelling. His passion for human connection and emotional storytelling shapes the way Crux communicates its mission.
Roberto ensures that Crux isn’t just a functional tool—it’s a movement. Legacy planning is often viewed as cold and transactional, but through compelling storytelling and user engagement, he is changing that perception.
> “A legacy isn’t just about assets—it’s about love, wisdom, and presence. Crux helps people ‘be there, because they care.’” – Roberto Ruiz
A Shared Mission: Making Legacy Planning Simple & Meaningful
The founders of Crux come from different industries and expertise, but they are united by a shared belief:
- Legacy planning should be accessible to everyone.
- It should be more than just finances—it should be about values, memories, and human connection.
- Technology should make this process easier, not more complicated.
This is why Crux exists—to help you secure your digital and emotional legacy, ensuring that your loved ones are supported and connected, even when you’re no longer there.
Join the Crux Community
We invite you to take control of your legacy today. Whether you want to store important documents, leave heartfelt messages, or assign nominees to manage your digital estate, Crux provides an intuitive, secure, and transformative experience.
Your story deserves to be remembered.
Start your journey with Crux today.
