In a world that moves at an ever-accelerating pace, we often overlook one of life’s most fundamental questions: what do we leave behind? At Crux, we believe legacy planning isn’t just about wealth and assets—it’s about the memories, values, and guidance that shape the future for those we love.
Our mission is simple yet profound: to help people be there, because they care. Through our secure digital vault, we make it easy for individuals to preserve, organise, and share everything that matters—from financial details to personal messages of love and wisdom.
This is Crux. This is what we stand for.
Why Legacy Matters to Everyone
Most of us spend our lives working hard to build something meaningful—a career, a home, a family. But what happens to all of this when we’re gone? Too often, the answer is uncertainty. Wills go unwritten. Financial plans remain vague. Stories are lost.
At Crux, we’ve seen firsthand how legacy planning is often put off until it’s too late. That’s why we’ve built a platform that allows you to take control of your legacy today—not just for yourself, but for those who will rely on it in the future.
The Crux Digital Vault: More Than Just Storage
Traditional legacy planning has long been associated with complicated paperwork, costly legal processes, and a level of inaccessibility that makes it daunting for most. Crux changes that.
Our digital vault is designed for the modern world—secure, intuitive, and built with real-life needs in mind. Here’s what it offers:
- Secure Document Storage – Upload and safeguard important files such as wills, insurance policies, deeds, and investment details.
- Personal Messages – Leave video, audio, or written messages for loved ones to be accessed at key life moments.
- Nominee Management – Assign trusted individuals to receive designated information when they need it most.
- Future Planning – Set up scheduled messages and instructions to guide your family through key decisions.
With Crux, your legacy is not only protected—it is accessible, organised, and deeply personal.
Who We Are Here For
We built Crux for those who are actively shaping their future and their family’s future. Our primary audience? Professionals between 35 and 50 years old—people who have worked hard to establish themselves but might not have clearly defined who will receive what when the time comes.
You don’t need to be a millionaire to have a legacy. You already have one—your experiences, your values, the way you provide for those around you. Crux helps you ensure it all endures.
How Crux Simplifies Legacy Planning
Legacy planning has long been perceived as complex and emotionally challenging. At Crux, we simplify the process into practical, manageable steps:
- Create Your Vault – Securely store documents, financial details, and meaningful messages in one place.
- Assign Your Nominees – Choose trusted family members, friends, or legal representatives to receive information when the time is right.
- Leave Lasting Messages – Record heartfelt videos or letters to be shared at birthdays, weddings, and other key life moments.
- Stay in Control – Update your legacy plan at any time, from anywhere, ensuring it evolves with your life.
Unlike traditional estate planning, Crux goes beyond financial matters. It’s about leaving guidance, comfort, and emotional continuity for your loved ones.
Why Crux? Because You Care
At its core, Crux is about human connection.
- It’s about making sure your children know the lessons you never got to teach in person.
- It’s about ensuring your partner has everything they need when navigating an uncertain future.
- It’s about allowing future generations to understand who you were, beyond just a name on a document.
This is why our motto is “Be there, because you care.” It’s not just a tagline—it’s the foundation of everything we do.
