We all aspire to leave a lasting impact on the world, creating something meaningful that outlives us. Yet, legacy planning is often perceived as a privilege reserved for the ultra-wealthy. The truth is, building and preserving your legacy is not a luxury—it’s a basic human right that everyone deserves.

Three Reasons Legacy Planning is a Right, Not a Privilege

1. Control Your Story

Without a legacy plan, your life story is left to chance. Will your loved ones truly understand what mattered most to you? Legacy planning for everyone ensures that:

2. Provide Peace of Mind

Legacy planning offers profound peace of mind, knowing your loved ones will be cared for. A secure online legacy planning approach ensures that:

3. Make an Enduring Impact

Legacy planning enables you to create a lasting positive contribution to the world. Consider:

Simplifying Legacy Planning with Crux

If estate planning for all feels overwhelming, digital platforms like Crux make it simple. Follow these key steps:

How Crux Makes Legacy Planning Easy

Crux centralises all your end-of-life planning into a secure and accessible digital platform. Key features include:

Expert guidance on digital legacy management.

With Crux, you can confidently preserve your life’s work and wishes, knowing your legacy will endure as you intended.

Legacy Planning: A Gift and a Right

Legacy planning is one of the most thoughtful gifts you can give your loved ones. It ensures your memories, values, and life lessons are preserved and cherished. Your legacy deserves to be thoughtfully planned and passed down—not because it’s a privilege, but because it’s your right.

With Crux, creating a meaningful digital legacy plan is straightforward and stress-free. Start today to ensure your enduring impact on the world reflects the person you are and the values you hold dear. Be there, because you care.

Life’s Unexpected Turns: Coping with Loss

Life is full of unexpected turns. One day everything seems normal, and the next, our world is turned upside down by an untimely loss. When grief strikes, it can feel utterly debilitating. How do we find the strength to carry on?

The Illusion of Immunity

As professionals building a legacy in the prime of life, it’s natural to feel immune to tragedy. 

But loss has a way of humbling even the most successful among us. No matter how diligently we plan and prepare, we cannot fully insulate ourselves from life’s painful surprises.

Legacy Planning for Unexpected Loss

Being proactive is key. By embracing legacy planning for unexpected loss, we can: 

How Crux Simplifies Legacy Planning

Crux makes legacy planning for unexpected loss simple and accessible. Here’s how: 

With Crux, no expensive lawyers or long meetings are needed. Just open the app whenever inspiration strikes.

Real Stories: The Emotional Impact of Planning

As one Crux member said: 

“Leaving behind clear instructions gave me a sense of purpose during a difficult time. I wanted my children to feel my presence, not just my absence.” 

This is the true emotional benefit of early legacy planning for unexpected loss: it allows us to be there for loved ones, even after we’re gone.

Start Your Journey with Crux

Don’t wait for a distant tomorrow. Start preserving your legacy today.

Preparation Cushions the Blow of Loss

Loss may be inevitable, but preparation cushions its blow. With Crux by your side:

We all want to ensure our loved ones are looked after and protected, especially if something unexpected happens to us. That’s why legacy planning for families is so essential.

Legacy planning involves putting legal, financial, and personal affairs in order to prepare for life’s uncertainties, making transitions smoother for those left behind. It ensures that your assets, memories, and final wishes are properly documented and easily accessible to your family when they need them most.

While it may seem unnecessary when you’re healthy and thriving, having a comprehensive estate planning strategy provides peace of mind and prevents unnecessary financial and emotional burdens.

Why Legacy Planning Matters

Life is unpredictable. One day, you’re in perfect health, and the next, an accident or illness could leave you unable to make decisions or care for your family. Without a proper end-of-life planning strategy, your loved ones may face legal battles, financial hardship, and emotional stress while trying to manage your affairs.

The Risks of Not Having a Legacy Plan

• Family Disputes: Without clear documentation, disagreements over inheritance and decision-making can arise. 
• Unclaimed Assets: Bank accounts, investments, and properties may go unclaimed without a will or estate plan. 
• Legal Complexities: Your loved ones may struggle with probate processes, court battles, and unnecessary legal fees. 
• Digital Legacy Loss: Without instructions, social media accounts, digital assets, and online financial data may be lost or misused. 

A well-prepared legacy plan provides security ensures your wishes are honoured, and allows your family to focus on healing rather than managing uncertainty.

How Crux Helps You with Legacy Planning

At Crux, we redefine digital legacy storage by offering a secure, accessible, and emotionally intelligent platform to help you prepare for the unexpected.

Key Features of Crux

• Secure Digital Vault: Store essential documents like wills, insurance policies, and bank details in an encrypted cloud-based vault. 
• Message to the Future: Leave video messages or written notes for your loved ones to receive on birthdays, anniversaries, or key milestones. 
• Nominee Management: Designate trusted individuals to access your **legacy documents** and emotional messages when needed. 
• Time Capsules: Schedule messages for future delivery to guide your family through major life moments. 
• Easy-to-Use Interface: Available on iOS, Android, and Web, making it simple for anyone to organise their **estate planning** effortlessly. 

By using Crux, you ensure your family has everything they need to handle your affairs and cherish your memories without added stress.

From Preparedness to a Complete Legacy Plan: A Step-by-Step Guide

1. Gather Essential Documents: Collect key legal, financial, and personal records such as wills, trusts, insurance policies, and financial statements. 
2. Define Your Legacy: Consider the messages and memories you want to leave behind. Record videos, letters, and reflections for loved ones. 
3. Secure Your Information: Upload all documents to Crux’s encrypted digital vault, ensuring safe storage and accessibility. 
4. Choose Nominees: Assign trusted individuals to receive inheritance instructions, financial details, and emotional messages when needed. 
5. Schedule Future Messages: Use Crux’s Time Capsule feature to send messages to family members at important life moments. 
6. Regularly Update Your Plan: Life changes, and so should your legacy plan. With Crux, you can make changes anytime.

The Role of Professional Guidance in Legacy Planning

Creating a legacy plan on your own can be overwhelming. That’s where professional guidance and digital solutions like Crux come in. Our platform simplifies estate and digital legacy planning, ensuring that everything is in place without the complexity of legal jargon or expensive advisors.

With Crux, you can:

Store important legal and financial documents in one place. 

Nominate trusted individuals to access them when needed. 

Leave emotional messages that bring comfort to your family. 

Ensure your wishes are honoured without legal confusion. 

By joining Crux, you take control of your estate planning and digital legacy storage*, giving your family the security, clarity, and peace of mind they deserve.

Start planning today because life is unpredictable, but your legacy doesn’t have to be.

At Crux, we believe legacy planning should be accessible, secure, and deeply personal. Behind this vision is a team of founders with diverse expertise, all united by a common goal: to redefine how people preserve their stories, values, and essential information for future generations.

Together, we built Crux to ensure that everyone—not just the wealthy—can safeguard their legacy and be there for their loved ones, no matter what. Meet the minds behind this game-changing platform.

Nick Sethia – CEO & Strategic Visionary

With over two decades in the technology sector, Nick is the driving force behind Crux’s long-term vision and strategic direction. Having led global IT consultancy Magicway, which served Fortune 500 companies like Nestlé and Guardian, he brings unparalleled expertise in digital transformation, security, and user-centric innovation.

Nick believes legacy planning shouldn’t be complicated, expensive, or exclusive. His mission with Crux is to make it effortless and accessible, using secure digital solutions to help people take control of their legacy before it’s too late.

> “Crux isn’t just about securing assets—it’s about preserving the essence of who we are. Our stories, values, and wisdom deserve to live on.” – Nick Sethia

Antonio Barranco – COO & Operational Architect

Antonio ensures that Crux runs seamlessly and efficiently, translating big ideas into tangible, user-friendly solutions. With a strong background in business operations and process optimisation, he has been instrumental in making legacy planning an intuitive experience for users.

Having worked across various industries, Antonio understands the challenges of estate planning and the emotional weight it carries. His approach? Simplicity, security, and peace of mind—Crux must be as easy to use as it is transformative.

> “We wanted to remove the barriers that make legacy planning overwhelming. With Crux, anyone can safeguard their memories, values, and important documents in just a few clicks.” – Antonio Barranco

Carlos Santillán – CTO & Technology Innovator

Crux’s security and innovation are powered by Carlos, a seasoned expert in AI, digital transformation, and risk management. With over 14 years of experience in financial and technological sectors, he has led AI-driven projects, developed enterprise-grade security solutions, and built digital ecosystems that simplify complex processes.

Carlos ensures that Crux’s digital vault is ultra-secure, scalable, and future-proof, allowing users to confidently store and manage their essential documents and messages for generations to come.

> “Technology should empower, not intimidate. We’ve built Crux to ensure your legacy is safe, accessible, and never lost to time.” – Carlos Santillán

Roberto Ruiz – CMO & Brand Storyteller

As a creative leader and brand strategist, Roberto brings over 20 years of experience in advertising, communication, and digital storytelling. His passion for human connection and emotional storytelling shapes the way Crux communicates its mission.

Roberto ensures that Crux isn’t just a functional tool—it’s a movement. Legacy planning is often viewed as cold and transactional, but through compelling storytelling and user engagement, he is changing that perception.

> “A legacy isn’t just about assets—it’s about love, wisdom, and presence. Crux helps people ‘be there, because they care.’” – Roberto Ruiz

A Shared Mission: Making Legacy Planning Simple & Meaningful

The founders of Crux come from different industries and expertise, but they are united by a shared belief:

• Legacy planning should be accessible to everyone.
• It should be more than just finances—it should be about values, memories, and human connection.
• Technology should make this process easier, not more complicated.

This is why Crux exists—to help you secure your digital and emotional legacy, ensuring that your loved ones are supported and connected, even when you’re no longer there.

Join the Crux Community

We invite you to take control of your legacy today. Whether you want to store important documents, leave heartfelt messages, or assign nominees to manage your digital estate, Crux provides an intuitive, secure, and transformative experience.

Your story deserves to be remembered.

Start your journey with Crux today.

In a world that moves at an ever-accelerating pace, we often overlook one of life’s most fundamental questions: what do we leave behind? At Crux, we believe legacy planning isn’t just about wealth and assets—it’s about the memories, values, and guidance that shape the future for those we love.

Our mission is simple yet profound: to help people be there, because they care. Through our secure digital vault, we make it easy for individuals to preserve, organise, and share everything that matters—from financial details to personal messages of love and wisdom.

This is Crux. This is what we stand for.

Why Legacy Matters to Everyone

Most of us spend our lives working hard to build something meaningful—a career, a home, a family. But what happens to all of this when we’re gone? Too often, the answer is uncertainty. Wills go unwritten. Financial plans remain vague. Stories are lost.

At Crux, we’ve seen firsthand how legacy planning is often put off until it’s too late. That’s why we’ve built a platform that allows you to take control of your legacy today—not just for yourself, but for those who will rely on it in the future.

The Crux Digital Vault: More Than Just Storage

Traditional legacy planning has long been associated with complicated paperwork, costly legal processes, and a level of inaccessibility that makes it daunting for most. Crux changes that.

Our digital vault is designed for the modern world—secure, intuitive, and built with real-life needs in mind. Here’s what it offers:

• Secure Document Storage – Upload and safeguard important files such as wills, insurance policies, deeds, and investment details.
• Personal Messages – Leave video, audio, or written messages for loved ones to be accessed at key life moments.
• Nominee Management – Assign trusted individuals to receive designated information when they need it most.
• Future Planning – Set up scheduled messages and instructions to guide your family through key decisions.

With Crux, your legacy is not only protected—it is accessible, organised, and deeply personal.

Who We Are Here For

We built Crux for those who are actively shaping their future and their family’s future. Our primary audience? Professionals between 35 and 50 years old—people who have worked hard to establish themselves but might not have clearly defined who will receive what when the time comes.

You don’t need to be a millionaire to have a legacy. You already have one—your experiences, your values, the way you provide for those around you. Crux helps you ensure it all endures.

How Crux Simplifies Legacy Planning

Legacy planning has long been perceived as complex and emotionally challenging. At Crux, we simplify the process into practical, manageable steps:

1. Create Your Vault – Securely store documents, financial details, and meaningful messages in one place.
2. Assign Your Nominees – Choose trusted family members, friends, or legal representatives to receive information when the time is right.
3. Leave Lasting Messages – Record heartfelt videos or letters to be shared at birthdays, weddings, and other key life moments.
4. Stay in Control – Update your legacy plan at any time, from anywhere, ensuring it evolves with your life.

Unlike traditional estate planning, Crux goes beyond financial matters. It’s about leaving guidance, comfort, and emotional continuity for your loved ones.

Why Crux? Because You Care

At its core, Crux is about human connection.

• It’s about making sure your children know the lessons you never got to teach in person. 
• It’s about ensuring your partner has everything they need when navigating an uncertain future. 
• It’s about allowing future generations to understand who you were, beyond just a name on a document.

This is why our motto is “Be there, because you care.” It’s not just a tagline—it’s the foundation of everything we do.