Our Story

The Crux Legacy story is built from real moments of love, loss and purpose. As a result, Crux was created to make legacy planning simple, human and secure.

 

Our Vision

To be the UK’s most trusted estate planning platform, where technology, privacy and human care come together to protect what truly matters: your life, your values, and the legacy you leave behind.

Our Mission

Our mission is to help people protect their legacy with confidence — through secure, intelligent digital solutions. With Vera, our AI-powered will engine, online wills become simple, personal and legally compliant.

The Story
Behind Crux

In life’s most vulnerable moments, we usually learn a lesson, and the Crux Legacy story was born from one of those moments.

In 2024, our founder Nick faced a sudden health scare. Around the same time, our co-founder Roberto lost his father. When life’s stability is shaken, the hardest part isn’t only grief – it’s also the uncertainty of unanswered questions, the paperwork, and the memories left behind.

From that realisation, the Crux Legacy story truly began.

We can’t change the cycle of life, but we can plan for what comes after – and that planning shouldn’t feel emotionally heavy.

Crux helps you think about your legacy in advance, protecting those you love and leaving clarity for those who matter most.

With Crux, you can create your online will, store your legacy, and preserve your memories – all in one secure place.

Thanks to time capsules and scheduled messages, you can ensure your loved ones receive the words and moments that matter, whether it’s a birthday, a graduation, or any milestone in their lives.

Why We Built Crux Legacy

At the heart of the Crux Legacy story is a simple mission: to protect your legacy and your loved ones, without the need for difficult conversations. In turn, we transform preparation into peace, helping families feel connected, confident and cared for.

 

Because how we live matters.
And how we leave matters, too.

 

Advisory Board:
Guided by Experts​

Pierre Detry

Ex-CEO Nestle
(Baltic States)

Cristina Quilez

Head of Legal C&CE
Cepsa

Richard Allan

VP Finance – King
(Xbox / Microsoft)

Mentor

Keith Chiavetta

Ex-Apple, Ex-HP
15+ Years Experience in Legacy Industry

Our Team

Nick Sethia

CEO & Founder
20+ Years Experience as Tech Entrepreneur

Roberto Flores

CMO & Co-Founder
20+ Years Experience as Creative Director

Our blog