At Crux, we believe legacy planning should be accessible, secure, and deeply personal. Behind this vision is a team of founders with diverse expertise, all united by a common goal: to redefine how people preserve their stories, values, and essential information for future generations.

Together, we built Crux to ensure that everyone—not just the wealthy—can safeguard their legacy and be there for their loved ones, no matter what. Meet the minds behind this game-changing platform.

Nick Sethia – CEO & Strategic Visionary

With over two decades in the technology sector, Nick is the driving force behind Crux’s long-term vision and strategic direction. Having led global IT consultancy Magicway, which served Fortune 500 companies like Nestlé and Guardian, he brings unparalleled expertise in digital transformation, security, and user-centric innovation.

Nick believes legacy planning shouldn’t be complicated, expensive, or exclusive. His mission with Crux is to make it effortless and accessible, using secure digital solutions to help people take control of their legacy before it’s too late.

> “Crux isn’t just about securing assets—it’s about preserving the essence of who we are. Our stories, values, and wisdom deserve to live on.” – Nick Sethia

Antonio Barranco – COO & Operational Architect

Antonio ensures that Crux runs seamlessly and efficiently, translating big ideas into tangible, user-friendly solutions. With a strong background in business operations and process optimisation, he has been instrumental in making legacy planning an intuitive experience for users.

Having worked across various industries, Antonio understands the challenges of estate planning and the emotional weight it carries. His approach? Simplicity, security, and peace of mind—Crux must be as easy to use as it is transformative.

> “We wanted to remove the barriers that make legacy planning overwhelming. With Crux, anyone can safeguard their memories, values, and important documents in just a few clicks.” – Antonio Barranco

Carlos Santillán – CTO & Technology Innovator

Crux’s security and innovation are powered by Carlos, a seasoned expert in AI, digital transformation, and risk management. With over 14 years of experience in financial and technological sectors, he has led AI-driven projects, developed enterprise-grade security solutions, and built digital ecosystems that simplify complex processes.

Carlos ensures that Crux’s digital vault is ultra-secure, scalable, and future-proof, allowing users to confidently store and manage their essential documents and messages for generations to come.

> “Technology should empower, not intimidate. We’ve built Crux to ensure your legacy is safe, accessible, and never lost to time.” – Carlos Santillán

Roberto Ruiz – CMO & Brand Storyteller

As a creative leader and brand strategist, Roberto brings over 20 years of experience in advertising, communication, and digital storytelling. His passion for human connection and emotional storytelling shapes the way Crux communicates its mission.

Roberto ensures that Crux isn’t just a functional tool—it’s a movement. Legacy planning is often viewed as cold and transactional, but through compelling storytelling and user engagement, he is changing that perception.

> “A legacy isn’t just about assets—it’s about love, wisdom, and presence. Crux helps people ‘be there, because they care.’” – Roberto Ruiz

A Shared Mission: Making Legacy Planning Simple & Meaningful

The founders of Crux come from different industries and expertise, but they are united by a shared belief:

• Legacy planning should be accessible to everyone.
• It should be more than just finances—it should be about values, memories, and human connection.
• Technology should make this process easier, not more complicated.

This is why Crux exists—to help you secure your digital and emotional legacy, ensuring that your loved ones are supported and connected, even when you’re no longer there.

Join the Crux Community

We invite you to take control of your legacy today. Whether you want to store important documents, leave heartfelt messages, or assign nominees to manage your digital estate, Crux provides an intuitive, secure, and transformative experience.

Your story deserves to be remembered.

Start your journey with Crux today.

In a world that moves at an ever-accelerating pace, we often overlook one of life’s most fundamental questions: what do we leave behind? At Crux, we believe legacy planning isn’t just about wealth and assets—it’s about the memories, values, and guidance that shape the future for those we love.

Our mission is simple yet profound: to help people be there, because they care. Through our secure digital vault, we make it easy for individuals to preserve, organise, and share everything that matters—from financial details to personal messages of love and wisdom.

This is Crux. This is what we stand for.

Why Legacy Matters to Everyone

Most of us spend our lives working hard to build something meaningful—a career, a home, a family. But what happens to all of this when we’re gone? Too often, the answer is uncertainty. Wills go unwritten. Financial plans remain vague. Stories are lost.

At Crux, we’ve seen firsthand how legacy planning is often put off until it’s too late. That’s why we’ve built a platform that allows you to take control of your legacy today—not just for yourself, but for those who will rely on it in the future.

The Crux Digital Vault: More Than Just Storage

Traditional legacy planning has long been associated with complicated paperwork, costly legal processes, and a level of inaccessibility that makes it daunting for most. Crux changes that.

Our digital vault is designed for the modern world—secure, intuitive, and built with real-life needs in mind. Here’s what it offers:

• Secure Document Storage – Upload and safeguard important files such as wills, insurance policies, deeds, and investment details.
• Personal Messages – Leave video, audio, or written messages for loved ones to be accessed at key life moments.
• Nominee Management – Assign trusted individuals to receive designated information when they need it most.
• Future Planning – Set up scheduled messages and instructions to guide your family through key decisions.

With Crux, your legacy is not only protected—it is accessible, organised, and deeply personal.

Who We Are Here For

We built Crux for those who are actively shaping their future and their family’s future. Our primary audience? Professionals between 35 and 50 years old—people who have worked hard to establish themselves but might not have clearly defined who will receive what when the time comes.

You don’t need to be a millionaire to have a legacy. You already have one—your experiences, your values, the way you provide for those around you. Crux helps you ensure it all endures.

How Crux Simplifies Legacy Planning

Legacy planning has long been perceived as complex and emotionally challenging. At Crux, we simplify the process into practical, manageable steps:

1. Create Your Vault – Securely store documents, financial details, and meaningful messages in one place.
2. Assign Your Nominees – Choose trusted family members, friends, or legal representatives to receive information when the time is right.
3. Leave Lasting Messages – Record heartfelt videos or letters to be shared at birthdays, weddings, and other key life moments.
4. Stay in Control – Update your legacy plan at any time, from anywhere, ensuring it evolves with your life.

Unlike traditional estate planning, Crux goes beyond financial matters. It’s about leaving guidance, comfort, and emotional continuity for your loved ones.

Why Crux? Because You Care

At its core, Crux is about human connection.

• It’s about making sure your children know the lessons you never got to teach in person. 
• It’s about ensuring your partner has everything they need when navigating an uncertain future. 
• It’s about allowing future generations to understand who you were, beyond just a name on a document.

This is why our motto is “Be there, because you care.” It’s not just a tagline—it’s the foundation of everything we do.