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Privacy Policy

Welcome to CRUX! Your privacy is important to us. This Privacy Policy explains how we collect, use, and protect your personal data when you use our cloud storage services.

Parties & Acceptance

What’s this all about? This section is a friendly rundown of our End User Licence Agreement (EULA) – basically the rules of the road when you use the CRUX mobile app. We know legal documents can feel a bit daunting, but we’ve written this in plain language because it really matters. Think of it as the foundation of trust between you and CRUX: it explains what you can expect from us and what we ask of you in return. Because CRUX helps you protect your most important digital documents and memories, it’s important for everyone to be on the same page. In short, this EULA exists to protect both you and us, making sure your information is handled properly and you know your rights and responsibilities when using the app.

Who are the parties in this agreement? It’s just two: you (the end user) and CRUX Global Ltd (the company behind the CRUX app). When we say “you,” we mean you – the person downloading and using the CRUX mobile application on your device. When you see “CRUX,” “we,” or “us,” it refers to CRUX Global Ltd, a company registered in the UK. Our office is located at 20 Wenlock Road, London, and this is our official address for all correspondence. If you ever want to reach out or have any questions about these terms (or anything at all), you can always contact us at hello@cruxlegacy.com. We’re here to help and happy to chat. 😊

Acceptance of the EULA By downloading, installing, or using the CRUX app, you’re letting us know that you agree to this EULA and will abide by its terms. In practice, this might mean tapping “I agree” in the app, or simply continuing to use CRUX – either way, it indicates that you’ve accepted these terms. We truly appreciate you taking the time to understand this agreement. If for any reason you don’t agree with these terms, that’s okay – but please understand that you shouldn’t install or use the app. Using CRUX implies acceptance of this contract between us. (If something doesn’t make sense or you have concerns, feel free to email us at the address above – we’re happy to clarify, because your comfort and trust are our top priorities.)

A note about Apple and Google app stores. No matter where you download CRUX from – whether it’s the Apple App Store or Google Play Store – this agreement is between you and CRUX Global Ltd, not with Apple or Google. In other words, Apple and Google aren’t part of this EULA. They require us to let you know that Apple Inc. and Google LLC aren’t responsible for the CRUX app in any way. This means that Apple and Google do not provide any warranties for our app, nor will they be the ones to help you if you have issues using CRUX – that’s our job. They don’t control the content you store in CRUX and won’t be liable for anything that happens with the app. So if you have questions, need support, or encounter any problems, please come straight to us at CRUX. We promise to take care of you and address any concerns. Apple and Google just provide the platforms (the App Store and Google Play) to download our app; all responsibilities for the app’s content, maintenance, and support rest with CRUX Global Ltd. Rest assured, we’re fully accountable and committed to helping you have a safe, secure, and positive experience with our app.

Scope of Licence to Use App

Thank you for installing CRUX! We’re excited for you to use our app, and we want to make sure you understand how your licence works. When you download CRUX, you get a personal licence – basically, permission to use our app for yourself. Think of it like borrowing something valuable: it’s yours to use and enjoy, but under a few important conditions. Below, we break down what this licence allows (and what it doesn’t):

Your Personal, Limited Licence

We grant you a personal, limited, non-exclusive, non-transferable, revocable licence to use the CRUX mobile app. In plain English, this means the licence is just for you, for a defined purpose, and we can withdraw it if needed. You’re free to download CRUX and install it on any device you own or control (like your smartphone or tablet). You can then use the app for your own personal, non-commercial purposes – in other words, for your private use only. As long as you follow our terms, this licence lets you enjoy CRUX as your everyday tool. (Keep in mind that the app is provided to you under a licence, not sold outright. That means we’re lending it to you under these terms, and we still retain ownership of the app itself – more on that below.)

Things You Can’t Do with CRUX
To protect everyone’s rights and keep things fair, please remember that you are not allowed to:

 

  • Resell or Distribute the App: You can’t sell, trade, or give away the CRUX app or any copy of it to anyone else. This also means you shouldn’t upload the app to another service or share it in a way that lets others use or download it without our permission.
  • Copy or Modify the App: Please don’t try to copy the app (beyond installing it on your own devices) or modify any part of it. You’re not allowed to create your own versions of our app or use any part of CRUX in other projects.
  • Reverse Engineer: You must not decompile, reverse engineer, or otherwise attempt to extract the source code or inner workings of the app. We ask that you respect CRUX’s design and development by not tinkering with it in ways to discover or misuse our code.

 

In short, use CRUX for its intended purpose and avoid any misuse of the app. If you’re unsure whether something is allowed, it’s safest to not do it (or you can contact us for clarification). By following these guidelines, you help protect the CRUX community and keep the service running smoothly for everyone.

Ownership of the App (CRUX’s Intellectual Property)
It’s important to understand that while you have the right to use CRUX, you do not own the app or any of its content. The CRUX app (including all its software code, design, and features) and the CRUX service are protected by intellectual property laws. All intellectual property rights in the app and service remain with CRUX (and our licensors, if applicable). This means we retain all rights, title, and interest in and to the app. Your licence gives you permission to use CRUX under these terms, but it does not transfer any ownership of the app to you.

Developer Contact Information

We want to make it easy for you to reach us. CRUX is developed and operated by CRUX Global Ltd (our official company name), and we’re always here to listen and help. If you have any questions, need support, or have concerns, please reach out – we promise to be open and responsive.

You can contact us through any of the following ways:

 

  • Support Email Send us an email at support@cruxglobal.com – we aim to respond to all inquiries as quickly as possible.
  • Support Phone For urgent issues or if you’d rather talk, call us at +44 7858 400106. Our phone support is available Monday to Friday, 9:00 AM to 6:00 PM UK time.
  • Mailing Address
    CRUX Global Ltd
    20 Wenlock Road
    London, N1 7GU
    United Kingdom
  • Data Protection Officer (DPO) If you have questions about data protection or privacy, our DPO, Carlos Santillán, is here to help. You can email him at DPO@cruxlegacy.com or call +44 7858 400106. If you prefer to write, please address your letter to Data Protection Officer at the mailing address above (this will ensure it reaches Carlos directly).

 

No matter how you contact us, you can expect a friendly and prompt response. We value your trust and will do our best to help with empathy, clarity, and care. Don’t hesitate to get in touch – the CRUX team is here for you.

Age Requirements & Child Users

Crux is designed for adults, so we require that all users be at least 18 years old. If you haven’t reached your 18th birthday yet, please wait until you’re old enough to create an account. This rule is in place to protect you and ensure that everyone using Crux is ready for what our service offers.

We understand that this age restriction might seem strict, but it exists for a good reason. Crux helps you manage very personal matters like your digital legacy, important legal documents, and assigning Nominees (trusted people who will carry out your wishes when the time comes). These tasks involve significant responsibility and usually require an adult’s maturity and understanding. That’s why we’ve set the minimum age at 18 – to make sure every Crux user is prepared for these responsibilities and to protect younger individuals from facing something too sensitive too soon.

As a result, Crux is not designed for children or teenagers, and no one under 18 should use the app. If you’re under 18, please don’t create an account or share any personal information on Crux. All of our features and content are made for adult users and might not be suitable for younger audiences.

If, for some reason, someone under 18 does end up using Crux, it must be with the explicit consent and close supervision of a parent or legal guardian. In practice, this means a parent or guardian should be directly involved in creating and managing that account to make sure everything is handled properly and safely. Even with a guardian’s help, we strongly recommend waiting until you’re 18 to use Crux, as our service is truly meant for adults and is best used when you can take on these responsibilities yourself.

Finally, Crux reserves the right to suspend or terminate any account that doesn’t meet these age requirements. We trust our community to be honest about their age, but if we discover someone under 18 using Crux (especially without proper guardian oversight), we may have to close that account. We take this step to uphold our policies and to keep Crux a safe, appropriate space for everyone.

User Content Ownership & Licence

Your content remains yours. We want to reassure you that any documents, messages, videos, photos, or other files you upload to Crux are fully owned by you. Putting your content in Crux doesn’t transfer any ownership rights to us. You keep all copyright and control over your personal content at all times. Nothing in this agreement changes your rights to what you’ve created and stored.

By using Crux and adding your content, you give us your permission – a limited, non-exclusive, revocable licence – to handle that content only so we can provide our service as you intend. This means you allow Crux to securely store, encrypt, back up, and (when you direct us to) deliver your files or messages to your chosen Nominees at the right time. We will only access and use your content as needed to carry out your instructions: for example, to save it on our secure servers, to make backup copies for reliability, or to send a particular document or video to the people you’ve designated. This licence is non-exclusive (you can still use, share, or license your content to others) and you can revoke it at any time by removing your content from Crux. Importantly, this does not give us any ownership of your content – it simply lets us guard it and deliver it according to your wishes.

We will never use or share your content for any purpose outside of delivering the core Crux service. To make this crystal clear, here are things we do not do with your data:

 

  • No advertising or selling We will never sell, rent, or monetise your content, and we won’t use it to target you or anyone else with ads.
  • No scanning or profiling We do not scan or analyse your stored documents, videos, or messages to gather information about you, or to feed any marketing or AI systems. We only process your content to keep it secure and to deliver it when you’ve asked us to.
  • No sharing with third parties We don’t share your content with anyone outside of Crux, except to deliver it to your intended Nominees (and then only at the appropriate time, according to your instructions). Even when we use trusted service providers (for example, secure cloud storage) to help run Crux, they cannot access or use your content for any other purpose.
  • No secondary use or training We won’t use your content to train AI models, develop new features, or for any kind of research or product development. Every bit of your data is used strictly and only to serve you – nothing more.
    In short, what’s yours stays yours. Our job is to protect it for you and to act on it only under your guidance. You remain in control of your content at all times: if you decide to remove something from Crux, you can delete your files or messages whenever you like. When you do, we stop storing that item, and the licence you gave us to use it ends. We won’t keep your data any longer than necessary to serve you. You can trust that we hold it only to keep it safe on your behalf. Our promise is to treat your content with the utmost respect, privacy, and care – keeping it secure and delivering it to the right people when the time comes, exactly as you intended.

User Conduct & Acceptable Use

CRUX is built on trust, empathy, and love. We ask you to use the app responsibly to keep it a safe and caring space for everyone. Please use CRUX for its intended purpose – as your personal legacy storage and delivery service – and always treat others with respect. Only upload content that is respectful, lawful, and appropriate, and be mindful of protecting other people’s privacy.

To preserve this trust, we have a few clear rules about what isn’t allowed. Please do not engage in any behaviour that could harm others or break the law. For example, you should never:

  • Upload illegal or harmful content
  • Share materials you don’t have the rights to use (for example, copyrighted files that aren’t yours to share)
  • Impersonate others (pretend to be someone you’re not)
  • Harass, bully, or threaten other people
  • Promote hate, violence, or abuse
  • Violate someone else’s privacy


All content you keep in CRUX should be your own (or something you have permission to share) and must not violate anyone else’s rights or privacy. If it’s illegal, harmful, or infringes on someone’s rights, it doesn’t belong on CRUX. We hope we never have to enforce these rules. However, if they are broken, CRUX may remove the content or suspend the account responsible, especially to protect other users or to comply with legal requirements. We take these steps to keep our community safe and respectful. Thank you for helping keep CRUX a place built on trust, empathy, and love.

No Liability for User Content (Safe Harbour)

Crux provides a secure, private space for you to store your personal content – like important documents, videos, or messages for your loved ones. However, anything you add to your Crux account remains your responsibility. You are the owner and controller of your content, and we trust you to ensure that whatever you store is appropriate and lawful. This personal responsibility helps keep Crux a place of trust and security for everyone.

For the most part, we do not actively monitor or moderate the content you store on Crux. Your privacy is extremely important to us, so we generally leave your files untouched and unseen by anyone but you. We will only ever access or review your content in exceptional cases where we have to – for example, if we are required to by law or if we receive a specific report of a serious issue.

Because we don’t supervise or control what you upload, Crux will not be liable for the content you store or share through our app. If you choose to share a document or video with your Nominees (or anyone else), you – not Crux – are accountable for that content and any consequences it may have. We don’t vet or endorse the material you upload, so the responsibility for its legality, accuracy, and appropriateness is entirely yours.

While we prioritise your privacy, we also have a duty to keep Crux safe and lawful. This means that if we become aware of content on the platform that violates the law or these Terms, we may need to review it and remove it. For example, if we are notified that something you’ve uploaded infringes someone’s copyright, involves abuse, or is illegal, we will investigate and take appropriate action (such as deleting or disabling access to that content). We take these steps only to protect our users, comply with our legal obligations, and maintain the trust and safety of the Crux community.

In essence, we strive to find the right balance between giving you strong privacy and autonomy and upholding necessary safeguards. You can trust that we won’t interfere with your personal content unless it’s absolutely necessary. If we ever do need to step in, it will only be to do what’s right and required by law. This way, Crux remains a secure and trusted environment for everyone.

Privacy & Data Protection

We take your privacy seriously and are committed to protecting your personal information. CRUX complies with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018. This means we follow strict standards for how we handle and safeguard your data.

Our Privacy Notice explains in detail how we collect, use, and protect your data. We encourage you to read it so you know exactly how your information is handled. By using the CRUX app, you agree to the data practices described in that notice.

We only collect and use personal data for specific, limited purposes, all related to delivering the CRUX service to you. We will never sell your personal data or misuse it. Specifically, we use your data for:

  • Setting up and securing your account
  • Delivering your documents
  • Contacting your Nominees when necessary


Biometric login (such as Face ID or fingerprint recognition) is an optional feature for your convenience. If you choose to enable biometric login, you consent to using your device’s biometric authentication (your saved fingerprint or facial scan) to access your CRUX account. Rest assured, your biometric information stays on your device — CRUX never sees it or stores it on our servers.

Please remember that if you enable biometric login, anyone whose fingerprint or face is registered on your device could access your CRUX account too. For example, if you share your device with a family member whose fingerprint is registered, they would be able to open your CRUX app when biometric login is turned on.

You remain in control of your data. You can review and update your privacy settings and data preferences at any time within the app. We want you to feel confident and comfortable with how your information is used, so we make it easy for you to adjust these settings whenever you need.

Transparency on Analytics & Cookies

At CRUX, we believe in being transparent about what technologies we use and why. Our mobile app only uses minimal, essential technologies – similar to cookies – to help the app run smoothly and keep it secure. These small data files or settings might, for example, remember that you’re logged in or ensure the app’s basic features work properly. We make sure not to use anything more than what’s needed for the app to function safely.

We also use privacy-focused analytics tools to improve the app’s performance and fix bugs. These tools give us insight into how CRUX is working. For instance, they might let us know if a particular feature crashes or how often certain features are used, so we can make CRUX better for you. Importantly, this analytics information does not track you across other apps or websites. It’s only about your use of the CRUX app, and it doesn’t identify you outside of our service.

Rest assured, we do not use any third-party advertising trackers in the CRUX app. You won’t find external ad companies collecting your data through our platform. In other words, no external organisation is tracking your behaviour for advertising purposes when you use CRUX.

All the analytics or storage technologies we use are there to serve you and respect your privacy. We use them in line with the UK Privacy and Electronic Communications Regulations (PECR) and the UK General Data Protection Regulation (UK GDPR). This means we follow strict privacy rules and only handle data in ways allowed by those laws.

If any analytics feature or notification is optional or requires your consent (for example, marketing push notifications or emails), we will always ask for your permission first. CRUX will only send you such messages if you’ve agreed to it. We won’t send marketing updates or use any non-essential tracking without you opting in.

If you do choose to hear from us, you can change your mind at any time. You have the right to opt out of marketing emails or push messages whenever you like. Just contact our support team via email, and we’ll make sure to stop those messages. We also make it easy for you to adjust relevant preferences within the app (where available). This way, you stay in control of what you share and how we communicate with you.

In-App Purchases, Fees, and Payment Terms

We operate on a freemium model with three subscription options:

  • Free – £0 per month
  • Life – £9.99 per month or £59 per year
  • Life+ – £14.99 per month or £89 per year

 

All prices include VAT (Value Added Tax) where applicable.

When you make a purchase in the CRUX app on an iPhone or iPad, your transaction is processed through Apple’s App Store. On Android devices, purchases are handled through Google Play. This means Apple’s or Google’s payment terms will apply to your purchase (alongside our terms). Please note: although you pay via Apple or Google, they are not responsible for the CRUX service or its content – instead, we are solely responsible for delivering the features and services you pay for.

If you subscribe to a paid plan, it will automatically renew each month on the same billing date until you cancel. Your chosen payment method will be charged each month unless you cancel beforehand. You can cancel at any time through your Apple ID or Google Play account settings (whichever platform you used to subscribe). If you cancel, you’ll continue to have access to the premium features until the end of your current billing period, but your subscription will not renew after that.

If you purchase a subscription directly through our website, we will use a trusted third-party payment provider (such as Stripe or PayPal) to handle the payment. The payment provider’s terms and conditions will apply to that transaction. Rest assured, we do not store your payment card details – all payment information is handled securely by the third-party processor.

We want you to feel comfortable with your purchase. If you’re in the UK, you have a statutory 14-day “cooling-off” period from the day you subscribe. During these 14 days, you can change your mind, cancel your subscription, and request a full refund. To do so, please contact us or use the refund process on the platform you used to subscribe (Apple or Google). However, if you agree to get immediate access to your premium features (for example, if you start using Life or Life+ straight away), you may waive your right to cancel for a refund, and we will let you know if this is the case when you subscribe.

Services Quality and Consumer Rights

We want you to have the best possible experience with CRUX. That’s why we promise to deliver our digital services with reasonable care and skill, and to ensure they match their description – as required by law. We take this responsibility seriously, and our aim is to make sure the CRUX app runs smoothly and does exactly what we’ve promised it will.

In the event that our service doesn’t meet these standards, you have rights under the Consumer Rights Act 2015. This means that if the app or any feature fails to work as expected, you’re entitled to certain remedies. For example, you have the right to:

  • Repair or replacement If something in the app is faulty or not as promised, you can ask us to fix the issue or provide a replacement for the faulty part of the service (when possible). We will always first try to put things right by repairing the problem or replacing the affected feature.
  • Price reduction or refund If we can’t resolve the problem within a reasonable time, or if a fix isn’t possible, you’re entitled to a reduction in the price you paid, or even a refund. This could be a partial refund or, in some cases, the full amount you paid for the service or feature that isn’t working. For instance, if you’ve paid for a premium feature in the app and it isn’t working properly, we will try to fix it as soon as we can. If we still can’t fix it within a reasonable timeframe, the law gives you the right to a remedy – this could mean getting some of your money back, or even a full refund for that feature. We’ll always aim to resolve issues quickly, but if we can’t, we will make sure you receive the appropriate remedy in line with your rights.


Rest assured, nothing in this EULA overrides or limits your legal rights as a consumer This agreement does not affect any rights you have under consumer law. Your rights under the Consumer Rights Act 2015 (and any other applicable laws) remain fully intact and protected.

Limitations of Liability

CRUX does not actively monitor or moderate the content that users create, store, or send through the app. This means we cannot accept any responsibility or liability for any illegal, harmful, or inappropriate material that you or others may upload or deliver using CRUX (including content you share with your Nominees). You are solely responsible for the content you choose to store or share via our service.

CRUX is provided for your personal use only and is not intended for commercial or business purposes. If you use the app for any commercial, business, or resale purpose, we will have no liability to you for any loss of profits, loss of business, business interruption, or loss of business opportunity.

CRUX will not be liable for any indirect, incidental, or consequential losses or damage. In other words, we are not responsible for things like lost profits, emotional harm, or lost data. If we fail to use reasonable care or breach this agreement, and that causes a loss which was reasonably foreseeable, then we will be responsible for that loss.

In any event, our total liability to you will not exceed the amount you have paid us in the last 12 months for your use of the CRUX app.

Nothing in this agreement limits or excludes our liability for death or personal injury caused by our negligence, or for fraud or fraudulent misrepresentation, or any other liability that cannot be excluded or limited under UK law. If any of the above limitations (including the liability cap) is not permitted by law, it will not apply to you. Your statutory rights remain unaffected.

Intellectual Property (of the Service)

We want to make sure you understand that all intellectual property rights in the CRUX app and service belong to CRUX Global Ltd (that’s us). This includes the app’s design, its software code, our branding and trademarks (like the CRUX name and logo), and any other content created by us or for us. All these elements are protected by law, and we retain ownership of all of them.

We’re happy to grant you a personal, limited licence to use the CRUX app so you can enjoy our service. However, this licence gives you permission to use the app – it doesn’t give you ownership of the app or any part of our platform. In other words, you’re not gaining any rights to the underlying structure, technology, or any of the intellectual property that makes up CRUX. You can use CRUX, but you can’t claim it as your own or pretend that any part of it belongs to you.

Your content is yours. Nothing in this section affects the ownership of the content you create or upload to CRUX. Any text, images, or other materials that you add to the platform remain 100% yours, and you retain all rights to your own content. We don’t claim any ownership over your personal content – our intellectual property rights only cover the things we’ve created.

To protect our work and keep CRUX running smoothly, we ask that you respect our intellectual property and refrain from doing certain things. Specifically, you agree not to:

  • Copy or reproduce any part of the CRUX app or its content (including the design and code).
  • Modify, adapt, or create derivative works based on the CRUX app.
  • Reverse engineer or decompile the app (for instance, you shouldn’t try to extract the source code or figure out how the app is built).
  • Redistribute, sell, or otherwise share the app or any portion of our service with others without our permission.


By following these guidelines, you help protect the effort and creativity we’ve put into CRUX. We believe in being transparent and fair, so we want you to know exactly what you can and can’t do when it comes to our app’s intellectual property. Thank you for understanding and respecting these terms. This allows us to continue providing you with a great service.